Five mistakes customers make when buying tires

When a customer arrives with a bad choice for their car, the explanation must be short — otherwise it sounds like a pushy sale.

1. They buy the cheapest

The cheapest tire costs more per kilometre: it wears faster and brakes longer. The line that works: "the difference is eighty euro a set — that is fifteen euro a year of use."

2. They mix sizes

A 205 and a 195 on the same axle changes handling. If the size is unavailable, a matched pair in the standard size beats mismatched premium.

3. They only look at "new"

A new tire with an old DOT brakes worse than a year-old one in good condition. Teach them the four digits: week and year.

4. They skip balancing

"Just mount it" without balancing means vibrations and uneven wear within a month.

5. They forget valves and pressure

New tires on old valves leak slowly. And pressure checked only in spring has already worn the sidewalls all winter.

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